Senior UX research, audits, and design for teams who need a smart, trusted pair of hands on a digital experience. We listen properly, find what really matters, and get the work done without the theatre.
What we do
Pick one, or all three. We can scope a discrete piece of work or run alongside your team for as long as you need us.
Insight
Interviews, surveys, observation. We find out what your users actually need and where the gap is between that and what your business is offering today.
£5–10k typical range
Evaluation
We look at your site or product properly. Sometimes that means an expert review, sometimes watching real users try to use it. You get a clear, prioritised list of what to fix first.
£2–6k typical range
Design & build
We design user journeys and interfaces that work, then build them if you need us to. Wireframes you can test before you commit, and clean builds on the platforms your team can manage.
£4–8k typical range
Every project is different and we will scope properly before quoting. These ranges are a starting point.
How we work
The same approach behind every project, whether it is a focused audit or a full redesign.
Who they are, what they need, and what they are not getting today.
Your goals, your values, and what you need a visitor to do.
Your site, your competitors, and what good looks like elsewhere.
Simple, focused, in language your users actually use.
Refine based on what they do, not what they say.
Because nothing is ever truly finished.
Selected work
Research & Design
We worked with AA Media to improve how people find AA-rated accommodation and restaurants across the UK. The work focused on clarity and decision-making across the user journey, with research, competitor reviews, and wireframing leading to a design that worked across mobile and desktop.
Make Human have become a trusted UX partner for us. They bring an insightful, challenging perspective on user experience and consistently deliver high-quality design work we've come to rely on. David Popey, Head of Digital, AA Media
Design
We redesigned the end-to-end digital experience for Charles Dowding, making it easier for visitors to find and buy courses and physical products. The work covered content, video, and the Shopify store.
Design
We designed a new website for AA Media to attract, convert, and onboard hospitality businesses interested in becoming AA rated, starting with a full review of the ideal user journey.
Research
We observed and interviewed customers as they made real purchase decisions. The research surfaced priority UX issues and led to a set of wireframed solutions.
Audit
We audited the site and identified where people were getting stuck. The findings shaped a clear set of priorities, which we then helped the in-house web agency implement.
Research
We ran in-person user research before a European launch, observing how people interacted with the unboxing and first-use experience and identifying issues to fix early.
Research
We designed and ran a survey with over 3,000 readers, helping the team understand needs and expectations across both print and digital products.
The team
Most projects are led by Damian. Debbie, Becs, and Steve get brought in when the work needs them. Research at scale, design execution, recruitment for studies. Everyone here has at least 20 years in UX.
Founder and lead UX consultant
I have spent 25 years in UX, customer research, and applied psychology. I started as a usability engineer, then ran my own UX agency for 13 years before exiting. After that I spent time leading UX at Ipsos, an 18,000-person research agency.
I have worked with organisations from small brands to Burberry and the BBC. I still love the actual work. The interviewing, the watching, the moment when someone says the thing they did not mean to say. That is where the useful stuff lives.
UX research and operations
Debbie's background as a solicitor brings rigour to every research project. She leads recruitment and planning, runs UX audits, and conducts research sessions, building the kind of rapport that surfaces things participants would not say to anyone else.
Senior UX consultant
Becs has 25 years in UX, including running a UX agency as MD and leading research for major brands. She has trained hundreds of practitioners through UX certification. Clients come back because of her clarity of thinking.
Lead design consultant
Steve brings creative and storytelling experience from running his own video production agency. He turns research findings into engaging designs that genuinely improve the user experience.
On AI
AI is genuinely useful for some parts of UX work. Pattern-finding across large amounts of research data. Summarising interview transcripts. Structuring early thinking. The synthesis that used to take days now takes hours.
It is less good at the human parts. Noticing the thing someone is not saying. Asking the follow-up that opens the real conversation. Weighing competing priorities the way 25 years of doing this work teaches you to.
So we use AI to deliver more, faster, at a fairer cost. The thinking is still ours.
Get in touch
Pick whichever fits. We will not chase you, and we will not pitch you.
Send us your site or product and a sentence on what is bothering you. We will record a short Loom walkthrough with our initial thoughts.
Send us your siteBook a 15 minute call. We will listen, ask a few questions, and tell you whether we think we can help.
Book a callIf we cannot help, we will say so.